It is important to use color when communicating a message. Color draws attention, sets a tone, and directs the eye in the right direction. Color gives people an idea of what to expect and how they can get there. Colors can make clothes appear warmer or cooler, brighter or drabber, and create the illusion of being taller or shorter. It can enhance or minimize your features. It is said that colors have emotional resonance. We feel an emotional reaction to a particular color when we see it.
Color is something that other people immediately notice, and it has a long-lasting impact. Fashion colors can be a reflection of our personality and image. The color of your clothing can affect others within a second. Different colors can have a different effect on people. They may feel the influence of their home, blood pressure or body temperature. Color can affect your perceived weight, shape and personality.
DesignWe all know that it’s easy to pick a color you like and then move on with the design. After all, it’s not just about how the design “looks”. There are also other aspects to take into consideration, including photos, content and layout. Colors can have a strong impact on our emotions and are memorable. They’re a great marketing tool. Your design should be meaningful and purposeful. Colors should be chosen to reflect your message about the upcoming product, event or business. The print medium and size are also very important. They will determine how people perceive the piece and what they notice. When it comes to large-format printing, color is key because it’s what attracts the eye. You may be tempted to use your favorite colors when designing your marketing materials, but it is important to keep in mind your audience.
What colors attracts their attention?
What color represents your message best?
What colour is consistently associated with your brand?
Red is a powerful color that can be used to express passion, anger, danger, excitement, aggression, aggressiveness, vibration, and power. A color that is widely used to express emotions. It is the most visible and vibrant color, and it generates excitement, enthusiasm, confidence, and attraction. It is a physical color that inspires passion, energy and vitality.
Blue – peaceful, calm, restful, serene, tranquil, sad, depressed, formal. Most people like this color. This color is opposite in emotion to yellow and red. It creates a relaxed and calm feeling. This color is refreshing, and ideal for wearing during the day. Summer skies and oceans are often associated with calmness and affection. They also inspire idealism and creativity[5].
Yellow is a color of sunshine, warmth, prosperity, cowardice and deceit. Casual fashion is often dominated by this color. It is similar to red in that it attracts and excites. It is more playful. The group is usually cheered up by the changes in the wearer. Those who embrace change are usually fond of it. Sunshine is often associated to joy, vitality and optimism[5].
White is a color of innocence, youth, loyalty, and peace. Fashionable, neutral and light. This color goes with every shade. Choose a color that is suitable for summer. It is a must-have in any wardrobe. It goes with any bottom; a pair khaki jeans or jeans in any other color. A bright colored skirt will also go well. Associated with purity and cleanliness, innocence and gentility. White conveys a feeling of openness and freedom[7].
Black is a mysterious color. It can be described as sombre, grave, tragic, dignified. Fashionable color. Trendy and stylish. Good choice for bottoms. It is the opposite of white and matches any top. This color is popular for tops because it makes the wearer look slimmer. The color gives a sense of depth and perspective. It is a color that symbolizes refinement and elegance.
Three types of color are used to produce a new shade:
– Primary Color*
– Secondary Color*
– Tertiary colour
Primary colors are fundamental colors that make up the entire spectrum. Primary colors can be different depending on how you approach them. Color printing’s primary color is different than those of the spectrum. They are: Red, Yellow, and Blue. The distance between the primary colors on the colorwheel is equal. These colors cannot be combined with any other color.
Mixing two primary colors will produce secondary colors. Secondary colors require equal amounts of both primary and secondary colors. These colors will vary depending on your approach, just like primary colors. But this guide will help you to be consistent. This model allows us to find that purple is a combination blue and red, and orange is a mixture yellow and blue.
Tertiary shades are produced by mixing two primary colors. This is a mix of primary colors where one color dominates the other. Six tertiary color variations are available. Vermilion combines orange and red. Magenta combines purple with red. Violet combines blue with purple. Teal fuses green with blue. Amber fuses yellow with orange.
